Conall McAteer
Creative Direction


UEFA: The Queens Of Football
Creative Lead
Campaign
2021

Creative lead and art direction for the ‘Queens of Football’ campaign to launch the 2021/22 season of the UEFA Women’s Champions League. For launch, a Renaissance inspired image of some of the biggest names in women’s European football was projected onto the Royal Palace of Turin, spotlighting the Final’s host-city in Italy. This coincided with a social media takeover including individual player images for social and a Queen’s hoodie gifted to the players and select influencers.

The season-long campaign put the women’s players on a pedestal and worked with exciting female creative talent to create new works which responded to moments during the course of the tournament. The launch visual and resulting work drew in numerous earned media throughout football culture ie. Soccerbible.
Credits:

Agency: Wasserman; Artists: Mimo + Sophie Hird