Conall McAteer

SketchUp Luxury Warehouse
Instagram Residency
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In an age of mass migration to virtual spaces SketchUp Luxury Warehouse explores the overlaps and malleable borders of ownership and luxury between the real and the digital. Exploring cultural creativity, curating an archive of high-end clothing, accessories and merchandise that have been re-manufactured using SketchUp, a freely downloadable 3D drawing programme. The brands and their copies are highly valuable, extremely desired and rarely accrued, often experienced only within the digital space through images and videos. The work calls into question the authenticity of online retail experience, and how our perception of reality is shaped through the layers of trade we consume.

The SketchUp Residency Instagram Resident - March 2019