Microsoft x LaLiga: Beyond Stats
Creative Direction
Social Edits
2022
To celebrate the launch of Microsoft's Beyond Stats partnership with LaLiga we turned the technical prowess of the league's top players into dynamic data to take fans deeper into the game.
In 4 videos featuring Sergino Dest, Yunus Musah, Yeremi Pino and Ansu Fati we broke down a key match highlight of each player: zooming in, recording the players in freezeframe 360° before showing how the action played out. Showcasing how these metrics will enhance the ways that LaLiga will harness data and metrics to create more engaging, tailored experiences for fans, the media and the game.
