Meta: The Queens of the Metaverse
Creative Concept
Campaign
2022
Creative concept for Meta’s The Queens of the Metaverse which brought together influential Drag Queens and Kings with up-and-coming LGBTQAI+ designers to co-create drag looks in the metaverse.
The We Are Social team developed the concept into a full social and experiential campaign with the final Drag looks created IRL, enhanced with AR and showcased at a red-carpet event at 180 The Strand.
The social campaign and event drew in numerous earned media throughout mainstream and fashion-focussed culture ie.
Dazed.
Watch the launch video
here.
