KIA x Australian Open 2025
Creative Director
Hero Video | Stills | Social Edits
2025
Global campaign for KIA’s partnership with the 2025 Australian Open.
Inspired by KIA’s ‘Movement That Inspires’ we formed a campaign that celebrated the unique
culture of the Australian Open and the multiple passion points of our fan audience.
Integrating KIA’s hero ambassador Rafa Nadal at a time when there was much speculation
around his retirement we chose to ask the world, ‘what’s your next move’?