ATP: Training on Tour
Creative Director
Social Series
2025
Tennis has millions of fans. ATP were only reaching the same ones.
We shifted their social presence from scores to stories creating 'Training on Tour'.
A series that caught the world's best players doing things you've never seen them do.
10 edits, 10 ATP stars. Shot guerrilla-style at tournaments across the tour year, each edit was engineered to travel
way beyond tennis audiences.
The result: 57 million views, 1.5 million engagements, and ATP's G.O.A.T organic post, sorry Roger.
