CONALL McATEER


ADIDAS TRAINING: THE HYBRID GARAGE
Creative Director
Experiential Campaign
2026

We took hybrid training to new levels with the adidas Hybrid Garage. Launching the new Adizero Dropset Pro with a multi floor car park takeover in London featuring workshops, workouts and races led by some of the best in the hybrid training game including Ollie Marchon, Alyssa McElheny and Chris Hinshaw.
Credits:

Agency: M+C Saatchi Sport + Entertainment