ADIDAS ORIGINALS: THIS IS SUPERSTAR
Creative Director
Experiential Campaign
2025
To reignite love and drive new hype for the Adidas Superstar, we transformed 180 Studios into a cultural playground
for a 3-day 'This Is Superstar' event celebrating the shoes legacy in fashion, music, and skate.
The experience immersed 180 Studios in our black and white adidas Superstar world. Featuring a custom-built skate park, live performances (from Xaviersobased, Confidence Man and Ghetts),
creative workshops (with FD From the Future and Labrum), and interactive customisation zones (trainer design, barbershop, t-shirt printing, nail art and tooth gems).
