adidas: Shoot Your Shot
Creative Lead
Hero Video | Stills | BTS Edit
2022
To capture the fan experience of a record breaking Women’s Euros tournament we asked 4 of London’s young, talented photographers to shoot their shot in the build up to the final for adidas Football.
Shot in 35mm by Axelle Coulander, Timi Marcel, Madeleine Penfold and Kieran Clarke on adidas branded disposable cameras. Though originally commissioned solely for the adidas Football channel the work was so well received the campaign images were shared by the global channel across all platforms and re-shared by many media outlets. Watch the video
here.
