ADIDAS PREDATOR VS F50: THE GAME
Creative Lead
Campaign
2026
We turned adidas’ global Predator vs F50: Choose One campaign into The Game -
the ultimate live 10v10 Pro Clubs showdown inside the world’s most popular
football game, EA Sports FC. A first-of-its-kind hybrid activation colliding football, creators and gaming.
The biggest names lining up for Team Pred vs Team F50: from Gianluigi Donnarumma
and Angry Ginge, to Viv Miedema and Amad Diallo, to Sacred Tao and Niko Omilana.
We seeded the rivalry a week out with Ginge across adidas and creator channels -
announcing the teams and building mystery around the F50 captain, revealed live
as Niko. Hosted by Big Zuu and Mina Simone to a live audience in Manchester and streamed
globally across Twitch and YouTube to over 1.3M viewers.
