adidas Predator: No Preds, No Goals
Creative Lead
Social Campaign
2024
A goal-scoring super boot deserves a super villain. Someone who would want all the Preds and goals for themselves.
So we had a balaclava-wearing mischief-maker take over the socials: fake gifting influencers, an interview hijack, hacked LED boards at the Emirates,
a weird TikTok Live, an even weirder Youtube upload and a Google drive of disruptive assets. The CM went wild and the comments went off. Then we revealed
Jose Mourinho.
The rest is football
history heritage.
