adidas Originals: Social Content
Creative Lead
Social Strategy + Content Development
2024
We were tasked with developing adidas Originals’ social strategy and long-term content
ideas extending adidas Originals’ cult status.
1000 Shots is a visual diary of adidas Originals' biggest moments, told through the lens of
branded disposable cameras handed to key voices in culture. From Mexico City to NYC, each
drop reveals 10 raw, BTS film shots - tagged by location and numbered out of 1000.
Designed to fuel cultural relevance, tap into behind-the-scenes curiosity, and evolve with
the brand over time.
