Conall McAteer
Creative Direction


adidas Originals: Social Content
Creative Lead
Social Strategy + Content Development
2024

We were tasked with developing adidas Originals’ social strategy and long-term content ideas extending adidas Originals’ cult status.

1000 Shots is a visual diary of adidas Originals' biggest moments, told through the lens of branded disposable cameras handed to key voices in culture. From Mexico City to NYC, each drop reveals 10 raw, BTS film shots - tagged by location and numbered out of 1000. Designed to fuel cultural relevance, tap into behind-the-scenes curiosity, and evolve with the brand over time.

3 Ingredients is adidas Originals’ social-first interview format built around just three key questions. Featuring the brands’ leading talent - from global icons like Bad Bunny to rising stars like Gabriette - the series is crafted to reveal authentic personality and cut through the noise of conventional content.
Credits:

Agency: We Are Social