adidas x Emile Smith Rowe: Signed For
Creative Lead
Hero Video | TikTok Content
2022
Creative lead and art direction for adidas' announcement of Arsenal player Emile Smith Rowe signing to the 3 stripes. We got an Arsenal legend racing around North London to deliver a special package to Emile Smith Rowe to celebrate his arrival to team adidas with a bang.
We extended the social content with a series of TikTok videos by creator MK Fray, a bloopers edit of Ray Parlour and delivering ESR Signed For gift packages to key members of the adidas family. The hero video drew in numerous earned media throughout football culture ie.
Versus.
Watch the hero video
here.
