Conall McAteer
Creative Direction


adidas Adizero: Pro Evo 2 Launch
Creative Lead
Activation | Social Content
2025

We turned a product release into a cultural moment with a stunt event under London’s streets to launch the future of Fast: the adidas Adizero Pro Evo 2.

An immersive event transforming London’s disused Kingsway Tram Tunnel into an unique high-speed sensory experience. Key guests from running media, to athletes and creators were able to race the elite pace on a custom-built track in the tunnel, with the evening event soundtracked by Overmono. You can see the social film here.
Credits:

Agency: M+C Saatchi Sport + Entertainment