adidas Adizero: Pro Evo 2 Launch
Creative Lead
Activation | Social Content
2025
We turned a product release into a cultural moment with a stunt event
under London’s streets to launch the future of Fast: the adidas Adizero Pro Evo 2.
An immersive event transforming London’s disused Kingsway Tram Tunnel into an unique
high-speed sensory experience. Key guests from running media, to athletes and creators
were able to race the elite pace on a custom-built track in the tunnel, with the evening
event soundtracked by Overmono. You can see the social film
here.
