adidas Adizero: London Marathon Activation
Creative Lead
Experiential Activation
2025
We helped adidas own the London Marathon 2025 weekend with a custom, site-specific activation space in the heart of Trafalgar Square.
Consisting of a dynamic tech-led running activation, a custom audio-visual experience on 360 screens, and a packed weekend of curated events
spanning performance and running culture.
To round off adidas' double win in the elite mens and womens race we reacted fast, turning our silver building gold.
