Conall McAteer
Creative Direction


Own: Post-Season
Creative Direction | Production
Collection and Lookbook
2018

Creative direction and production for Own’s Post-Season collection and look-book. Vintage Hawaiian shirts, meticulously selected based on their appropriation of print and colour, are hand printed with the chosen shirts insignia; club crest, brand logo and sponsor, resulting in unique pieces. The collection references iconic shirts of the 90s whilst the chosen shirt numbers pay homage to the heroes that wore them.

The launch and look-book video drew in numerous earned media throughout football culture with each drop of shirts selling out in minutes. The collection was featured globally on Hypebeast, Highsnobiety, Complex and worn by famous faces including Hector Bellerin among others.

Credits:

Art Direction in collaboration with Jack Sharples; Photography: Martyn Ewoma; Stylist: Ross McLeish; Models: Ocean Lewis, Archie Renaux