Conall McAteer
Design + Direction | Visual Art


IRL Blue
2017
Website / IRL Blue on Canvas (240 x 200cm)

IRL Blue has been formulated from the median of every google-image and alt-keyword search result for International Klein Blue (IKB): the French artist Yves Klein’s patented and revered pigment. From authentic and counterfeit products, to professional and amateur interpretations, the average colour of its representation online has been calculated via a digital programme and produced.