IRL Blue 2017
Website, Alibaba E-Commerce Store
In IRL Blue every google-image and alt-keyword search result for International Klein Blue (IKB) - the French artist Yves Klein’s patented and revered pigment - is downloaded via a digital programme. These variants of the genuine colour: from authentic and counterfeit products, to professional and amateur interpretations, have been digitally collated, randomised and re-displayed. IRL Blue - the average hue mediated from the thousands of online examples of IKB - has been formulated and is available for sale.