ctrl+c: Pre-Season
Creative Direction | Photography
Collection and Lookbook
2014
Creative direction for the ctrl+c 'Pre-Season' collection. Inspired by the football shirts of the ’80s and ’90s, the 11-shirt collection appropriates the heritage of colourful gradients and geometric patterns, reflecting and subverting the nostalgia of the original football shirts’ designs.
Art direction and photography for the ctrl+c 'Pre-Season' look-book. The look-book was featured on international blogs
Hypebeast and
Highsnobiety amongst others.