Conall McAteer
Design + Direction | Visual Art


ctrl+c: Pre-Season
Creative Direction | Photography
Collection and Lookbook
2014

Creative direction for the ctrl+c 'Pre-Season' collection. Inspired by the football shirts of the ’80s and ’90s, the 11-shirt collection appropriates the heritage of colourful gradients and geometric patterns, reflecting and subverting the nostalgia of the original football shirts’ designs.

Art direction and photography for the ctrl+c 'Pre-Season' look-book. The look-book was featured on international blogs Hypebeast and Highsnobiety amongst others.
ctrl+c: Pre-Season Launch
2014
Graphic Design, Art Direction, Production

Art direction and production for the ctrl+c 'Pre-Season' launch event at the Vaults, Waterloo. The night featured music from DJ Lukey (Stööki Sound) and projected visuals made in collaboration with Natalia Stuyk, who took the graphics from the collection and created an animated piece to play on loop. Invitation and GIF visuals created as shareable, promotional material in the lead up to the launch event.

Credits:

Creative Direction in collaboration with Jack Sharples